Competition for healthcare dollars has always been tight, but as budgets decrease, patients are more intentional about how they are choosing a provider. 86% of people surveyed for Solv’s 2023 State of Patient Engagement Report say that online reviews play a significant role in how they choose their providers. The urgent care industry is well aware of the importance of online reviews for...
SMS messaging is transforming how urgent care centers communicate with patients. In a world where people expect instant access to information—especially in healthcare—SMS offers a fast, reliable, and convenient communication channel. From appointment reminders to follow-ups, text messaging helps urgent cares improve patient engagement, operational efficiency, and revenue growth. Here are...
When patients are searching for a pediatrician, gynecologist, or general practitioner, they can take their time, ask for recommendations, and do their research. When they need urgent care, they need it now, and if they aren’t loyal to a clinic already, they turn to the source of all knowledge–the internet. Positioning your urgent care clinic as the right choice for new patients starts long...
Sending patients SMS text messages can open a new world in patient communication, engagement, and creating a great patient experience. Text messages are opened, read, and replied to at a much higher rate than any other form of communication with consumers. Text messaging patients reservation confirmation and reminders has been proven to decrease no show rates. What should you be texting...
Depending on whom you ask, you will get different definitions around the word “marketing”. To Merriam Webster, marketing is “the the process or technique of promoting, selling, and distributing a product or service.” Your 13-year old nieces and nephews may be more familiar with marketing in the form of branded content being pushed towards them on social media. To your website team, it may be...
When running an urgent care, you have two priorities–caring for your patients and making your business solvent. Healthcare providers can lean on their education and clinical experience for the first priority, but how do you keep people coming back? Creating a positive patient experience is essential for any healthcare business’s success. Luckily, some metrics can help guide your business. Net...
Demand for urgent care clinics continues to show very strong growth. In fact, urgent care centers saw a growth of 1,725% from 2007 to 2016—7x the growth of emergency rooms in the same period. Search volume for the term “urgent care near me” has exploded in the past 5 years. Convenience, flexible hours, easy scheduling, and short wait times are among the top reasons why more patients choose...
Today’s consumers start their search for healthcare on Google, looking for answers to questions like where they can go nearby, how soon they’ll be seen, and what the cost will be. Urgent care patients don’t have the ability to pre-select the provider they’d like to see, so they must trust that your facility will uphold a high standard of care. Patients carefully consider ratings and reviews...
Summer is an ideal time to evaluate your brand’s marketing strategy and practice operations to ensure that you’ll be set for a busier flu season come Fall. Consumers are coming back to in-person care expecting a streamlined care experience with minimal wait. Many urgent care centers welcomed a record-breaking number of new patients seeking COVID-19 testing services over the last year. Now...
As a healthcare operator, you know the importance of maximizing your marketing budget to attract new patients. With the summer months ahead, visit cadence threatens to drop off, making campaigns to draw in traffic more important than ever. Here are some of our top tips on how to attract new patients to your practice. #1: Evaluate your current marketing campaigns First things first: validate...
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