Demand for urgent care clinics continues to show very strong growth. In fact, urgent care centers saw a growth of 1,725% from 2007 to 2016—7x the growth of emergency rooms in the same period. Search volume for the term “urgent care near me” has exploded in the past 5 years. Convenience, flexible hours, easy scheduling, and short wait times are among the top reasons why more patients choose an...
Highlights: Every marketing initiative you invest in - whether online or offline - should be planned and implemented to track patient conversion and acquisition Map out conversion funnels for each campaign illustrating the different touchpoints people engage with on their road to booking an appointment Leverage your conversion data - along with your own patient value metrics - to calculate the...
In nearly every industry—from retail to restaurants to service providers—reviews are a critical component in assisting consumers with making a decision. Do I want to eat at this restaurant? Shop at this store? Sign up for this class? The answer to these questions and others often comes only after a thorough review of what other customers had to say about their experience. It’s a form...
Chances are, you have seen headlines, forwarded emails, and overall siren calls for the mystical Millennials and the many ways they have been hypothesized to change your business and the world. They have been largely mis-categorized and misjudged, and while they are different from generations that precede and follow, they are really just asking for things that all people want. Afterall, a...
